The sad truth about Nokia in mid-2012
I have been saying this in November 2010 and it is becoming quite obvious now - the right strategy for Nokia was to adopt Android as quickly as it was possible. At that time Nokia was still a clear No.1 with a 28% market share of mobile phone sales, while Symbian had 37% share ahead of 26% share of Android in smartphone sales.
If Lumia 900 and the rest of the lineup were Android-based devices they would have been flying off the shelves right now further than a certain far-away galaxy.
It might have been the right long-term decision to partner with Microsoft for Nokia, however the timing of this was clearly wrong. Nokia might not be in existence by the time Windows becomes popular again.
The one important thing that Nokia have failed to realise unfortunately is that there was a major shift in the consumer behaviour where the ecosystem and software have become the main selection criteria of mobile devices, ahead of the hardware and brand (as proven by Amazon recently, for example).
Nokia have chosen to shut down Symbian at a time of its peak, when its smartphone sales were dominating and still growing, albeit losing share, and Android was gaining momentum and a clear no.1 growth engine in the industry.
It is very sad to see that such a wonderful brand as Nokia totally destroyed its value. The markets have lost belief in ability of the company to perform a turnaround.
All Nokia’s eggs, despite some recent messages from the leadership, are in one basket and make Nokia slave of the future destiny of Windows 8. I hope the company still exists by the time we see first Windows 8 Nokia phones released.